Privacy Policy

Effective Immediately Upon Posting
This Privacy Policy (“Policy”) explains how CynthiaScreen (“we,” “us,” or “our”) collects, uses, discloses, processes, stores, transfers, and protects your personal information when you visit our website (https://projectorscreen.store, make a purchase, create an account, or otherwise interact with our services (collectively, the “Services”).
By accessing or using our Services, you acknowledge that you have read, understood, and consent to the practices described in this Policy. If you do not agree, please do not use our Services.
We are committed to protecting your privacy in accordance with applicable data protection laws, including:
  • The Personal Information Protection Law of the People’s Republic of China (PIPL)
  • The EU General Data Protection Regulation (GDPR)
  • The California Consumer Privacy Act (CCPA), as amended by the CPRA
This Policy applies to all users, regardless of location, and includes region-specific provisions where required by law.

1. Information We Collect

We collect the following categories of personal information:

A. Directly Provided Information

  • Contact details (name, email, phone number, billing/shipping address)
  • Account credentials (username, password)
  • Payment information (credit/debit card details—processed securely via Shopify Payments or other PCI-compliant gateways; we do not store full card numbers)
  • Order history and preferences
  • Communications you send us (e.g., customer support inquiries, feedback)

B. Automatically Collected Information

  • Device identifiers (IP address, browser type, operating system)
  • Usage data (pages visited, time spent, clickstream behavior)
  • Cookies and similar tracking technologies (see Section 6)

C. Inferred or Derived Data

  • Purchase propensity, product interests (based on browsing/purchase history)
  • Location data (approximate, derived from IP address unless precise location is voluntarily shared)

2. How We Use Your Personal Information

We process your personal information only for specified, explicit, and legitimate purposes, including:
  • To fulfill orders and deliver products/services
  • To create and manage your account
  • To respond to customer service requests
  • To improve our website, products, and user experience
  • To send transactional messages (order confirmations, shipping updates)
  • To send marketing communications (only with your prior opt-in consent where required by law)
  • To prevent fraud, security breaches, and illegal activities
  • To comply with legal obligations (e.g., tax, customs, regulatory reporting)
Legal Bases for Processing (GDPR):
Our processing is based on one or more of the following:
  • Performance of a contract (e.g., order fulfillment)
  • Legitimate interests (e.g., fraud prevention, service improvement)
  • Your consent (e.g., marketing emails)
  • Legal compliance
PIPL Requirements (China):
We process personal information based on:
  • Consent (explicit and informed, especially for sensitive data or cross-border transfers)
  • Necessity to perform a contract
  • Compliance with statutory duties
CCPA/CPRA (California):
We collect and use personal information for “business purposes” as defined under CCPA, including service provision, security, and internal analytics.

3. Sharing and Disclosure of Personal Information

We do not sell your personal information in the traditional sense. However, depending on your jurisdiction:

A. With Service Providers

We share data with trusted third parties who perform services on our behalf, including:
  • e-commerce platform
  • Payment processors (e.g., Stripe, PayPal)
  • Shipping carriers (e.g., DHL, FedEx)
  • Email and marketing tools (e.g., Mailchimp)
  • Analytics providers (e.g., Google Analytics)
These providers are contractually obligated to protect your data and use it only as instructed.

B. Affiliates and Business Transfers

We may share information with corporate affiliates or in connection with a merger, acquisition, or asset sale. Users will be notified via email or website notice if ownership changes.

C. Legal Compliance

We may disclose personal information if required by law, subpoena, or government request, or to protect our rights, safety, or property.

D. Cross-Border Transfers

Your data may be transferred to and processed in countries outside your residence (e.g., servers in the U.S.). Where required:
  • Under PIPL: We will obtain your separate, informed consent before transferring your personal information outside China, unless an exemption applies (e.g., security assessment approved by Chinese authorities). We implement standard contractual clauses or other safeguards as required.
  • Under GDPR: Transfers outside the EEA rely on EU Standard Contractual Clauses (SCCs) or adequacy decisions.
  • Under CCPA: We do not “sell” or “share” (as defined under CPRA) personal information for cross-context behavioral advertising without your opt-out right.

4. Your Privacy Rights

Depending on your location, you may have the following rights:

For Users in the European Economic Area (GDPR):

  • Right to access, correct, or delete your data
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

For Residents of California (CCPA/CPRA):

  • Right to know what personal information we collect, use, or disclose
  • Right to request deletion of your personal information
  • Right to opt out of the “sharing” or “sale” of your personal information
  • Right to non-discrimination for exercising your privacy rights
Note: We do not knowingly “sell” personal information as defined under CCPA. However, if cookies or tracking technologies are used for targeted advertising, this may constitute a “share” under CPRA. You may opt out via our Cookie Preference Center or by clicking “Do Not Sell or Share My Personal Information” in the website footer.

For Individuals in China (PIPL):

  • Right to access and copy your personal information
  • Right to correct or complete inaccurate/incomplete data
  • Right to request deletion
  • Right to withdraw consent
  • Right to require explanation of automated decision-making
  • Right to refuse decisions made solely by automated processing that significantly affect your rights
To exercise any of these rights, please contact us at mailto:privacy@cynthiascreen.com. We will verify your identity before fulfilling requests. We aim to respond within 30 days (or as required by local law).

5. Data Retention

We retain your personal information only as long as necessary to:
  • Fulfill the purposes outlined in this Policy
  • Comply with legal, tax, or accounting obligations (e.g., 5 years for transaction records under Chinese law)
  • Resolve disputes or enforce agreements
When no longer needed, data is securely deleted or anonymized.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:
  • Remember your preferences
  • Analyze site traffic
  • Deliver personalized ads (with consent where required)
You can manage cookie preferences via our Cookie Banner or browser settings. Disabling essential cookies may impair site functionality.
For targeted advertising, we partner with third-party ad networks. Under CCPA/CPRA and GDPR, you may opt out of such tracking.

7. Children’s Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will promptly delete the data. Please contact us if you believe a child has provided us with personal information.
Note: Under PIPL, parental consent is required for processing personal information of minors under 14.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:
  • Encryption in transit (TLS 1.3+) and at rest
  • Access controls and authentication
  • Regular security assessments
  • Staff training on data protection
While no system is 100% secure, we continuously monitor and update our safeguards.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will reflect revisions. Continued use of our Services after changes constitutes acceptance.

10. Contact Us

If you have questions, requests, or complaints regarding this Policy or our data practices, please contact:
CynthiaScreen Data Protection Team
Email: mailto:privacy@cynthiascreen.com